Barcelona plans to raise £1.3bn for Nou Camp stadium renovation by selling pieces of grass to fans for high prices

Introduction to the article:
The article discusses how Barcelona is selling pieces of the Nou Camp grass to fans in order to raise funds for the renovation of their stadium.

Barcelona’s Innovative Fundraising Idea

Barcelona, one of the most successful football clubs in the world, is implementing a unique strategy to generate funds for the refurbishment of their iconic Nou Camp stadium. The club has begun selling small pieces of the grass from the stadium to fans, with prices reaching up to £360 for a framed segment.

The Impending Stadium Refit

The Nou Camp, with a capacity of 99,354, has been temporarily vacated by Barcelona as it undergoes extensive renovations worth £1.3 billion. The club is currently playing at the Estadi Olimpic Lluis Companys stadium, which can host 54,000 spectators. Barcelona aims to return to their home ground for the 2025-26 season, after the completion of the refurbishment project.

Range of Grass Pieces Available

Barcelona is offering a variety of options for fans interested in purchasing a piece of the Nou Camp grass. The segments range from a simple piece of grass to more elaborate displays, with the prices varying accordingly. In addition, the club assures buyers that they will receive written evidence confirming the authenticity of the grass from the stadium.

Financial Incentive for Fans

The club’s initiative not only provides a unique memento for fans but also acts as a creative way to raise funds. By allowing supporters to make their own “lawn signings,” Barcelona is engaging their fan base and ensuring financial support for the extensive stadium renovation.